Sales Workers

Australian Jobs 2021

Sales Workers

Annual employment growth

Sales Workers sell goods, services and property, and provide sales support. A large share of these workers is employed in Retail Trade (62%).

Few jobs in this group require post-school qualifications and the workforce is relatively young (40% are aged 15 to 24 years).

Top employing occupations

Sales Assistants (General) 586,200
Checkout Operators and Office Cashiers 142,100
Real Estate Sales Agents 95,200
Sales Representatives 65,900
Retail Supervisors 44,400

These jobs are often people’s first employment and the seven day a week trading hours of many retail stores create part-time employment opportunities for students (58% of jobs are part-time).

Jobs are often advertised through informal methods, while some vacancies are filled through applicants approaching employers for work. Research by the National Skills Commission (NSC) indicates that for employers recruiting Sales Workers around 28% advertise by word-of-mouth, 16% use social media and 12% are approached directly by a job seeker.

The NSC's 2021 Skills Priority List anticipates strong projected future demand for the following Sales Worker occupations: Pharmacy Sales Assistant, Insurance Agent and Motor Vehicle or Caravan Salesperson.

Employment by occupation subgroup, Sales Workers

  Employment Employment Profile Workforce Educational Profile Projected Employment
  Employ’t May 2021 5 year change
to May 2021
Part-time Female Aged 15 to 24 years Aged 55 years or older Bachelor degree or higher Cert III or higher VET qual No post-school qual 5 year change to May 2025
Occupation subgroup ‘000 ‘000 % % % % % % % % %
Sales Representatives and Agents 182.9 -20.2 -9.9 17 42 7 22 34 33 28 2.7
Sales Assistants and Salespersons 765.1 -0.1 0.0 64 60 45 13 15 21 58 1.9
Sales Support Workers 189.7 11.4 6.4 76 71 52 11 15 16 62 1.9
All Sales Workers 1,101.3 -39.1 -3.4 58 59 40 14 19 22 53 2.0

Sources: ABS, Australian and New Zealand Standard Classification of Occupations; ABS, Characteristics of Employment; ABS, Education and Work; ABS, Labour Force (seasonally adjusted and annual averages of original data); National Skills Commission, Employers’ Insights on the Australian Labour Market: 2020 Data Report; National Skills Commission, Skills Priority List, 2021.